4254 LAUNCHES ITS FIRST 100% SUSTAINABLE SPORTSWEAR COLLECTION
Belgian sportswear label 42|54 pledged to run the sustainable relay as they tease a new FW19 capsule collection. Scroll down to discover the designs made for athletes, by athletes.
CLEAN ATHLETES, CLEAN CLOTHES
“Clean athletes, clean clothes” defines the FW19 capsule collection that the brand teased with an online lookbook and coverage on their Instagram. The lookbook itself looks fun and its casting is beautifully diverse and interesting. (@ other sportswear brands: take notes!)
Olympians-turned-designers, Elodie Ouedraogo and Olivia Borlée, founded the brand in 2016, driven by the desire to reinvent performance-wear for female athletes. The duo made up half of the gold medal-winning 4×100-meter relay team at the Beijing Olympics.
Clean athletes promote good sports(wo)manship, playing by the rules and calling out those who don’t. After all, Ouedraogo and Borlée’s team rightfully won their gold medal in Beijing after a Russian athlete tested positive for drug use.