42|54 story on Vogue

A Belgian Athletic Label Created by Olympians Will Turn Heads at the Gym and Beyond

Athletic label 4254 takes its name from a major moment in sports history—and its founders’ lives: 42.54 seconds is the time that it took Belgian runners turned designers Elodie Ouedraogo and Olivia Borlée to win the gold in the 4x100-meter relay at the 2008 Olympics in Beijing.

(...) Read the article on Vogue here.