In many ways, it’s easier to start a brand today than ever before. Online design courses, affordable suppliers, social media, and e-commerce options are available to almost everyone. However, starting a brand isn’t the difficult part. The struggles are maintaining it, building it, and standing out from the crowd.
Streetwear: Mastered is a 15-week online course providing emerging streetwear brands with the tools and knowledge to overcome such barriers.Curated by Virgil Abloh, the program’s experts include Fraser Cooke, Jörg Haas, Kevin Poon, Leah McSweeney, Samuel Ross of A-COLD-WALL*, Carri Munden, Gary Aspden, Eric Elms, Fats Shariff, Steve Bryden, Josh Vides and Darren Skey – Harvey Nichols’s menswear head.
A wealth of talent took part, and successful applicant numbers were highly limited. Below you’ll find some our favorite new fashion brands, take notes before these guys blow up
Taking a clean and minimal approach to athleisure, Olympic medalists Olivia Borlée and Elodie Ouedraogo founded womenswear label 4254 following the Beijing Olympic Games. Continuing to represent their nation using Belgian manufacturers, the Olympic duo’s brand offers what one would expect: tees, sweats, tank tops, shorts, and tights.