It took us a clean 42.54 seconds to win a Silver Medal at the Olympic Games in Beijing 2008.
That Silver medal turned into Gold, when the winning team was disqualified due to a failed drug test.
While it is abundantly clear that dirty athletes have no place in sports, we are less outspoken when it comes to the clothes we wear while performing.
That is what we would like to change. Clean athletes should also wear clean clothes!
Because from the very beginning 42I54 has always put sustainability at the top of their agenda.
The environmental and sometimes social challenges are divers and complex, but the founders make a conscious effort to be an honest and transparent brand, by largely working with local manufacturers and suppliers.
Today the designers are proud to add a new layer to their brand, by using recycled materials. We are convinced that great design should also be sustainable!
The next SS20 collection will be 100% sustainable.
There is still a lot of work to be done.
Being a 100% sustainable company in the way we work, produce and live.